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Rachel's story is like many others out there. You might relate!
Rachel graduated with a lot of student debt, struggled to make ends meet, worked multiple jobs and was getting burnt out. Rachel and her husband, being industrious, were always on the lookout for ways to make extra passive income to get them through and build a future for themselves. They were lucky enough to find real estate and purchased their first investment property in 2019. It was a single-family home that they converted to a luxury rental.
Rachel fell in love with the industry and whilst working her FT JOB has since expanded her portfolio to 18 luxury rentals.
Rachel is on a lifelong journey to positively influence the financial literacy of more than 1M women in healthcare so that they may experience true financial freedom and alignment while taking their patient care to amazing new levels. She is also an instructor at REI-USA, a national real estate investing association, she’s been featured on Bigger Pockets and a new TV show on Netflix coming out early next year.
Rachel gives short-term rental gems on generating more income with fewer doors, attracting great guests, bringing value to a listing, and sticking to your brand!
I love her energy, savviness and strategy, and I’m sure you will get a ton out of this interview!
Notes
0:00 The importance of focusing on ONE guest avatar - to MAXIMISE ACCOMMODATION REVENUE
02:00 Rachel’s background and history
03:22 Unique accommodation, it’s the future
04:06 The money will look after itself as long as you’re passionate
05:43 How Rachel is expanding her unique brand
07:52 Rachel’s guest Avatar
11:01 Why it so important to focus on one niche
16:05 Having a checklist/template that you can replicate across properties
18:15 Benefits of having an avatar from a business perspective
19:59 How avatars help you mine data
22:21 What factors should you consider when starting out?
27:26 Learning opportunities in that first property
29:58 Rachel’s Netflix project
34:28 How Rachel is coaching and mentoring others that want to get into the accommodation industry
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