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I know that you are all in different stages of business, lockdowns and life. Some are pushing forward growing, some people are stuck in lockdown, some have, ‘just had enough’, some are re-opening. The list goes on!
As much as I can’t fix my circumstances, one thing I can control is my learning.
How good is it, especially when it is free? I love the idea, that I can get someone else’ years of experience, condensed down into bit sized chunks that I can then apply to my business and my life.
I am joined by the wonderful Heather Brown, who is the co-founder & co-owner of StayLuxe Luxury Vacation. Beginning with 15 properties on day one, all of which needed to be onboarded and listed on the OTAs within 30 days. They were able to stage, photograph, and get all 15 properties up and running to schedule. Heather is a doer!
StayLuxe invests in and manages STR apartments in the skiing fields of Park City Mountain Resort, the largest ski resort in the United States. They love the idea of experiential stays, and are always looking for ways to offer opportunities for making special and lasting memories. In short, StayLuxe is where Luxury is Personal.
In this episode we deep dive into the foundations of her luxury rental success, discussing how they structure, advertise, and work within the market to stand out from their competition, whilst delivering exceptional experiences. We talk ‘destination accommodation’, experiential stays, focusing on a particular niche and how to grow an STR investment portfolio.
Show Notes
0:00 Luxury Rentals in Park City Mountain Resort
01:54 Heather Brown's experience in Short Term Rentals
02:52 Park City Mountain Resort in Utah
09:25 Finding the right-fit franchising partner
11:31 How StayLuxe is personalising luxury
14:05 Do you use your own face or your brand logo when marketing?
15:00 What to put on the "about us" page of your website
16:18 How much tech should you use in your property?
18:47 Revenue management and dynamic pricing tools
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Resources
LinkedIn: https://www.linkedin.com/in/heather-brown-52802158
Website: https://stayluxe.properties
Facebook: https://facebook.com/stayluxevactionhomes/
Instagram: https://www.instagram.com/stayluxeluxuryvacationhomes/
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