So what can we expect from 2022 in STR? What trends will shape the industry? What challenges will property managers face, and what technology will be crucial to success?
To get the scoop on all the 2022 trends, I interviewed the founder of Rental Scale-Up Thibault Masson and asked him to share his predictions for the New Year and beyond.
Thibault brings a wealth of experience from a decade-plus of property management. He has launched and managed villas and apartments in Paris (France), Bali (Indonesia), and St. Barths (the Caribbean).
As a vacation rental tech marketer, he worked at companies such as Booking.com and as a consultant for several industry vendors, leading several innovative projects to create new tools and news services for short-term rental operators, vacation rental managers, and individual hosts. As a vacation rental industry analyst, he has founded Rental Scale-Up, one of the leading industry news and analysis website.
Even if this weren’t actually my podcast, I’d tell you this episode is a must-listen. If you haven’t done so already, it may be a great time to sit down alone, with your partner, or with other fellow investors to come up with a rock-solid game plan for this year, with special consideration to these trends..
Here's to another year passing, and to this year being full of possibility. Cheers to a beautiful new year, fam.
Chapters
00:00 Vacation rental travel trends for 2022 and beyond with Thibault Masson
01:23 Intro and background
02:19 Video content and why its important
03:00 How Thibault ended up in the vacation rental industry
05:37 Rental Scale-Up and how it started
06:45 Getting into the top trends for 2022
13:10 How fast will things change in 2022
14:01 Future booking trends
21:01 Trends on conversion and cancellation policies
28:12 Environmental trends and what OTA filters mean
35:12 How regulation is changing
38:31 Making sustainability a part of your KPI
Contact Info
Website: https://www.rentalscaleup.com/
LinkedIn:https://www.linkedin.com/in/tmasson/
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